South Africa: JRS wins awards for video on refugee rights
15 December 2010

Don't let ignorance threaten our humanity, Johannesburg, South Africa
The message is key: when it comes to refugees, don't let ignorance diminish our humanity. Solutions are possible when we all work together, and we are all better off for them.
Johannesburg, 14 December 2010 – A public service announcement created for JRS South Africa has won five awards in a prestigious national social responsibility film competition.

The M-NET Vuka! Awards provide a platform for talented media students and professionals to create public service announcements for charities of their choice. VUKA! – meaning 'Wake up!' in the Nguni languages widely spoken in the region – also encourages filmmakers to create public service announcements directed at raising public awareness of important social issues.

From 200 entries and 28 finalists, the JRS announcement, which focused on remembering the humanity of refugees, won the newcomer category. In addition, the announcement also took the awards for best editing, best sound design, best script, and shared the accolade of best animation.

The judges praised the technical expertise of the team from the University of Pretoria, and their unique perspective chosen for the announcement: the animation explains what a refugee is, from the perspective of a refugee. This highlights the experiences refugees flee from – and will assist in breaking down negative stereotypes of foreign nationals in South Africa.

JRS message to reach millions

"The message is key: when it comes to refugees, don't let ignorance diminish our humanity. Solutions are possible when we all work together, and we are all better off for them", said JRS Southern Africa Director, David Holdcroft SJ.

Winners of the prestigious VUKA! Awards will have their public service announcement broadcast on television, at no charge, into over one million homes in South Africa, the African continent and Indian Ocean Islands. There are three categories – newcomer, contender and professional – with a variety of sub-categories, such as best director, best script/editing and best animation.

"This is an excellent tool for JRS in South Africa and we are indebted to Amy and her team at the University of Pretoria for developing such a creative and professional product", added Fr Holdcroft.

The project was designed by five media students at the University of Pretoria. The team, led by Amy Van Vuuren, was assisted by Mornè Venter, Karen Meyer and Micaela Reeves who produced, edited and directed the project. Kyle Mc Intyre was responsible for the sound.




Press Contact Information
James Stapleton
international.communications@jrs.net
+39 06 6897 7465